‘Retail is becoming increasingly internationalised. This in turn increases the demands on payment systems – not only in e-commerce, but also at the point of sale on site. Tourists from around the world come to Europe and, when shopping, expect the standard options they are used to from their home countries. But East Asia is leading the way in terms of mobile payment. This is the reason for our partnership with Alipay – which helps us enable merchants in all of German-speaking Europe to allow their customers who are travelling from Asia to pay using the preferred payment method in China,’ says Marcus W. Mosen, CEO of Concardis. And it has certainly paid off: Alipay currently has more than 450 million active users and holds more than 50% of the Chinese online payment market – even reaching a total of 80% with regard to mobile payment.
Gössl is the first merchant in Austria to integrate Alipay into its payment portfolio. Initially, the traditional clothing brand will enable customers to pay using their smartphone and the Alipay app in 20 shops in Austria, with seven shops in Germany to follow. An additional option is the potential integration of Alipay at the point of sale in Switzerland with the help of Concardis, if this payment option resonates with customers.
‘It was important to us to be able to use Alipay in all of our shops without much effort. With Concardis, we have found a partner that makes this possible throughout German-speaking Europe,’ says Maximilian Gössl, who is responsible for sales at the family-owned company. Concardis integrates Alipay at the point of sale with a simple software update for the existing terminals. There is no need for additional investment in the technical infrastructure.
The demand is there: in Germany, Concardis has already implemented Alipay at several hundred acceptance outlets. The most recent customer is eight-time German Bundesliga champion Borussia Dortmund. ‘In addition to ten million fans in Germany, we also have a loyal fan base in Asia and, for years now, our sales to Chinese customers have been increasing. This is why we want to make their visit to the stadium and shop here in Germany as simple as possible,’ says Carsten Cramer, director of sales and marketing for the BVB football club.
Rita Liu, head of EMEA at Alipay, explains: ‘Our mobile payment solution in the Alipay app is becoming more and more popular in Germany – we are of course very happy about this fact. Entry into the Austrian and Swiss markets is important for us to help us gain stable footing in Europe as a whole. With their strong position in German-speaking Europe and their international experience, Concardis is the ideal partner to help us achieve this goal.’ The partnership between the Chinese company and the Eschborn-based payment service provider has existed since June of last year.
According to the German Federal Statistical Office, 2.5 million Chinese tourists stayed in hotels in Germany in 2015. And these numbers will continue to grow. Austria is also generating increasing numbers with regard to tourism: 715,000 Chinese tourists visited Austria in 2015. In the same year, more than 1.5 million Chinese guests stayed overnight in Switzerland.
Concardis is the leading full-service payment provider in German-speaking Europe. Concardis acts as a consultant and point of contact for some 116,000 customers with more than 470,000 connected terminals and is active in 118 countries. The company ensures seamless processes at the point of sale with its fast and convenient payment processes. With innovative solutions in e-commerce and m-commerce as well as for bricks-and-mortar shops, Concardis helps its customers realise sales across all channels and beyond national borders, thereby allowing them to profit from growing international retail. The payment service provider constantly works to increase added value for merchants and consumers when it comes to payment through the expansion of its services and the integration of complementary products and services. Thanks to its many years of experience, its close bonds to retail and in-depth knowledge of the payment market, Concardis is a sought-after partner and trailblazer for new payment products.
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